Marketing and promoting your school’s fundraising events shouldn’t be a daunting experience! Simply follow our handy tips and you’ll have no problems! Bear in mind that all the documents below have already been prewritten for you… you just update your key details (like the event date).
WRITE IN THE SCHOOL NEWSLETTER
Ensure the entire school community, including staff, students and parents, know about the event you intend to launch! A great way to inform others is to feature it in your next school newsletter with a link to the event’s page. Teachers can then share this with both participants and supporters.
POST ON SOCIAL MEDIA
Another great way to get the word out? Social media! It’s likely your school has their own social account. When you post details on this, students and parents can share event details and links with a wider audience.
SEND OUT PARENT LETTERS
Another important tool when it comes to promoting your fundraising event? Letters. Not everyone is tech-savvy and supporters who aren’t online will certainly appreciate a physical letter coming home with their child. fundraiser companies for schools
ANNOUNCE IT IN ASSEMBLY
Whether you hold a daily, weekly or monthly assembly, the more times you announce your upcoming event, the more the word will be spread. You’ll likely have more information to share as the weeks go on and an assembly is a perfect place to share this information with participants and supporters. Our goal is to give you fun and engaging ways to promote the event from start to finish. That way more people will want to participate, and you’ll raise more money towards your legacy items.
PUT UP POSTERS AND GIVE OUT FLYERS
Flyers and posters are other forms of marketing collateral popular with those wishing to spread this word. These can be positioned on school premises in high traffic areas like the Admin Block, Canteen Area and the School Library. You can even get students, participants and community members involved when it comes to distributing these.
OTHER SCHOOL FUNDRAISING IDEAS & WAYS YOU CAN MAKE MONEY FOR YOUR SCHOOL
Aside from the fundraising events we’ve listed above, there are numerous other ways to raise awareness and money for your school. We have put together a list of other fundraising ideas for schools below…
SCHOOL FUN RUNS
School Fun Runs have been one of the most popular fundraising ideas for schools in Australia since the 1980s. You don’t need a budget to hold one as there is no upfront cost. They are also parent-pleasing because there are no products to sell. The students simply seek donations online for taking part… yep, this is one of those cashless fundraising ideas for schools! The event day itself really boosts school spirit and after the school Fun Run, all students who raised the most money through online donations will get a reward for their effort. Our version is called School Fun Run and you can discover more by calling 1800 FUN RUN.
SCHOOL FUN READ
Reading-based fundraising ideas similar to a Read-A-Thon style fundraiser are a great way to get students excited about reading, whilst raising money for a good cause at the same time. So how does a reading-based fundraising idea work for schools? With no products to buy and sell this school fundraising idea can be completely COVID Safe when linked to online fundraising. Collecting money this way also means you can see donations in live time. Having access to fundraising dashboards only adds to the excitement! We offer a modern take on this proven idea. Our version is called School Fun Read and you can check it out here.
SCHOOL FETES & CARNIVALS
Another one of our great fundraising ideas comes in the shape of a termly school fete. These are fun-filled days, perfectly suited to students, friends and family. From inviting external sellers to money-spinning summer fete stalls, fete themes, incentive prizes, refreshments, games, and more, many fete fundraising ideas are available – suited to schools of all sizes and every fundraising goal.
The challenge with school fetes isn’t down to what’s on offer, it’s getting support from the committee, school families and members of your local community. Ensuring you have a list of volunteers to hand will secure enough staff for the day. These volunteers will help to run stalls, with the set-up, and clearing away. For best results, request cover for time slots as opposed to the entire day.
It’s likely parents and teachers will have a few hours to spare on the day if unable to commit to the length of the event. Incentives such as free refreshments, food and raffle tickets are great ways to encourage volunteers to help.